This project is a collaboration with Network Yoga Therapy, a company founded by yoga teacher and therapist Anneke Sips. Anneke’s work focuses on supporting mental health through yoga with a holistic approach to healing, highlighting yoga’s role as a multidimensional practice of nourishment, connection, and embodied awareness.

The visual identity developed for this collaboration begins with a logo inspired by the relationship between the earth and the sun, a symbolic connection reflecting the organisation’s core values of grounding, rhythm, and holistic harmony that support wellbeing.

In addition to the logo, two complementary brand patterns were created — one derived from the logo’s geometry and another based on topographic mapping, evoking the personal and collective terrains navigated throughout the growth process.

To further express the mission of Network Yoga Therapy, a series of 15 inclusive illustrations was designed to convey that anyone can benefit mentally from practicing yoga. These illustrations depict a broad spectrum of individuals — differing in background, identity, ethnicity, state of mind, profession, and more — each represented in recognisable yoga postures. Together, they highlight the universality of the practice and its ability to meet people wherever they are on their journey.