ENNUE is a premium lifestyle brand that seamlessly bridges high fashion and technical precision, inspired by the dramatic Swiss Alps and the serene Swedish Fjällen. The brand reimagines modern ski culture with fresh silhouettes, crafted from industry-leading fabrics, offering a perspective that elevates every adventure—on and off the slopes.

I was commissioned to define ENNUE’s brand story and develop their visual identity. Two complementary logos capture the spirit of the brand: smooth curves meet sharp, angular forms, reflecting the bold contours of alpine landscapes and the directional flow of a compass. Together, they form a system that feels dynamic, sophisticated, and effortlessly cool.

Extending this visual world, I designed a versatile brand pattern derived from one of the logos. Adaptable across scales, materials, and applications, it provides continuity while reinforcing the brand’s modern, technical edge.