The Parents Collection by Marcel Wanders for Cybex is a contemporary baby furniture collection designed to integrate seamlessly into the home, allowing parents to maintain their lifestyle with the arrival of a newborn. The collection combines functionality, safety and iconic design, featuring a high chair, rocker, bouncer and the playful Hausschwein, which doubles as toy storage. Complementing the furniture are colourful accessories and handcrafted puppets, each inspired by distinct characters and brought to life through rich textures and patterns.

While working at Marcel Wanders Studio, I contributed to the project through storytelling and character design, shaping the narrative and visual identity of the accessories and puppets. The characters, Graffiti, Hippie Wrestler, Love Guru and Space Pilot, were developed to add playfulness, warmth and imagination to the collection. The project was exhibited during Milan Design Week, where I also created all the chalk drawings for the exhibition space, extending the storytelling into the physical environment.